Netguideinfo Marketing Tips

If you want to grow your online business, you basically have 3 main tasks- recruit affiliates for your affiliate program, gain subscribers for your ezine, and make sales. If you want to accomplish these main tasks, you must advertise, and list in ezine directories and affiliate directories so that you may be found by other surfers.

Of course you will also be able to accomplish these task by sending traffic to your site. In turn accomplishing these tasks will also send traffic to your site. (I am not trying to confuse you. )

Well the quickest most effective way to accomplish all of these tasks is to write articles! As I have said, there are a lot of ezines out there. All of them are searching for content for their ezines. You can help provide them with that.

The idea is to provide valuable content and include a resource box at the end of your article. Your resources box will include a 4-6 line bio about you, your company, product or service, and link back to your site. That is where the traffic comes from.

It is not hard to write an article. They should be around 500-700 words. First you must decide on a topic. Cover a subject that people are talking about right now. One that people want more information on. Take notes on that topic. You may need to research your topic. Organize your notes into an outline. This makes the article easier to write.

Divide your main points into paragraphs.Each article should have a beginning, body, and an end. Write or type your article. Follow the outline. Keep writing until you are finished. Create your resource box at the end. Don’t forget your name, brief description, and link back to your site.

Take time away from your article. Take a break and get completely away from it so that you may view it with a fresh eye. Edit. Check for spelling and grammatical errors, and rearrange things if you need to. Now you need to get this article to ezine editors. If you are subscribed to any ezines, search the issue for article submission guidelines. Very often the editors will make it clear exactly what they are looking for.

If the article submission guidelines are not clearly stated it is not always because this ezine does not accept articles. Email the editor and explain to him that you are a subscriber to his/her ezine and ask if they will allow you to submit an article for possible publication from time to time. Most editors will reply with yes, article guidelines, and the email to send them to.

Add this information to a contact list. You should build a list of over a 100 editors. Not all editors will publish all of your articles, so a larger list will help increase the chances of getting published.

Note: Some editors will clearly state that they only accept unpublished articles for submission. Do not add these to your list. Keep these addresses in a separate file and submit to them individually. You don’t want to send them an article that other editors are receiving in case one should agree to publish before the editor that wants exclusive content.

Do not submit that same article to another publisher until you do not receive notification that your article has been published or until after they have already published your article.

Only email submissions once per month- the editors receive a lot of submissions. Email them with their first name (Their name is not ezine editor) and let them know you are a subscriber and have an article for their consideration. Include a word count and a brief description.

Send the article in an email, not as an attachment. Don’t forget to tell them thanks for their consideration. Be sure to format your articles at 65 characters per line. The less work the editor has to do, the better the chances are of you getting published.

The whole business of search engine optimization begins with keyword selection. That is, you need to know which phrases people may search on when looking for products and services such as yours. Once you know which keywords are popular, you can work to ensure that you rank well for those words and phrases.

Most importantly, you shouldn’t assume anything. A phrase that you consider important may only be searched infrequently, while another phrase may generate many thousands of searches a month. Naturally, the high the number of searches, the higher the potential traffic.

Fortunately, you don’t have to guess. There are a number of excellent services you can use to find out exactly what people are searching for. If you have an Overture account (see next chapter), you can use the Search Suggestion Tool in the Manage Listings area of your account. Alternatively, you can sign up for a service such as WordTracker. Remember to try all kinds of permutations to cover all the angles. Then draw up a list of all the relevant keywords for your site. Don’t ignore the keywords with smaller search volumes.

Although fewer people are searching, there will also be fewer web sites competing for traffic. So you may find it easier to get good rankings with such keywords, and hence more clicks.

Getting more traffic from the crawler-based search engines depends on search engine optimization. What does that mean? Well, it’s the art of ensuring that your web site shows up when a web surfer searches for relevant phrases on a crawler-based engine.

For example, let’s say you have a web site which sells tie pins. Someone who is looking to
buy a tie pin may go to Google and type in ‘tie pin.’ If your site comes up as the No.1 listing in the results, you have an excellent chance of getting a click. If you’re anywhere on the first page, you still have a good chance. If your site shows up in the second or third pages of results, you may get some traffic. After that, you might as well be in outer space. So the art of search engine optimization is all about getting your site onto that first page of results – ideally into the No.1 position. It’s a simple concept, but most people go about it the wrong way. As a result, they not only fail to get the traffic they want, they may even get themselves banned by certain indexes.

To make sure that you don’t make the same mistakes, remember the golden rule of search
engine otpimization:
Help the search engines to help their searchers In other words, work with the search engines – not against them. Consider optimization to be a partnership, not a war for traffic. If you abide by this simple maxim, your traffic yield will soar in the longer term. The search engines will love you for it, and repay you with targeted traffic.

If you surf the search engines forums, you will find all kinds of ideas designed to trick the search engines and provide you with an unfair advantage. But search engine companies aren’t stupid. They read the forums, too. A trick that wins you a little extra free traffic today is likely to be banned tomorrow. And if you are caught using such tricks, you may be penalized.

Why take the risk, when you can get much better results with a different approach?
So let’s look at how you can help the search engines to help their searchers. All search engines have the same basic objective. To guide searchers to web sites which provide the best match for the term they are searching on. If you can help them provide good matches for relevant terms, the search engines will love you. It’s as simple as that.

Although the crawler engines work in slightly different ways, the basic principle is the same. They analyze pages on your web site, and try to work out what the page is about. The systems which do this are very clever, but no automated system is perfect. So it’s up to you to help the search engine understand what the page is about, and which keywords you should rank well on.

When people go to your sales page it is very likely that most of them will leave and not buy anything from you. This can be very frustrating as you have done all of the advertising to get them to go there in the first place and still many of them do not buy anything from you. Most people do not get much more than a onepercent conversion rate. That is to say that if one hundred people go to your site, then only one will buy something from you. If you are very good then you will probably get three percent or a little higher. But if you can keep in touch with them then you have a much better chance of selling to them. Some surveys have said that it takes an average of around seven views of a site before some people will buy anything. Of course one solution is to have your own ezine that they can sign up to so that you can send
them a newsletter every few days. But a lot of people will not sign up for something unless there is a very good reason for them to do so.

The trick is to offer them something that there is a benefit in and that they will be interested enough to sign up to and they know will not last to long. If they can see a short-term benefit and no real commitment, then they will be much more likely to sign up to it. You already know what they are interested in as they have clicked on your site to look at your product. Most products will have a piece of knowledge that people that are interested in that subject will want, or there might be a problem that you could solve for them.

Many very good marketers use a seven-day course that is delivered by an email auto responder. The idea is to get people who are leaving their site to sign up for some free but valuable information. Then they send out the information in a lesson type format every day for seven days. This gives visitors a definite benefit that will encourage them to sign up. This also gives them seven days worth of opportunities to buy your product. Keep in mind that the course doesn’t have to be seven days. It can be five, ten even thirty days and just because the course is over doesn’t mean you have to stop contacting them. You can keep in touch with them as long as they are willing to receive your emails. By all means let them know about special offers, discounts and new products. Keep them informed with more free information and site updates.

You worked hard to get them to your website, don’t let them go without a fight. Make sure the course provides real useful content so that they see not only the benefit of the course, but of
your product as well. As long as you do that you will keep them within your grasp. This is by far the best way to sell to people who don’t buy the first time they visit your website.

This is one of the most direct ways that you can advertise online. Newsletters, often referred to as ezines are like magazines online. Most of the time they are presented in a newsletter format rather than an actual magazine. But they have one very big advantage over most types of online advertising. They are very targeted to a particular topic. They are not paid for, except with a few exceptions such as financial and scientific ezines, but are usually sent free by the owner to their subscribers. The way that the owner makes money from their ezine is through advertising, either for their own products, or other people’s products that they have an affiliate link for, so that they get a percentage of the sale. Because the readers of the ezine have signed up for them and receive them on a regular basis, they are very targeted on their market.

After all if the readers were not interested then they would just unsubscribe. Any ezine owner that has a successful ezine also knows that they have to give their readers good content and not just advertising. There has to be a balance where the main emphasis is on the content, providing good informative content for the readers that is both interesting and useful and occasional advertising. But even then to be really effective the advertising has to fit in with the context of the article so that it is more seen as helping them to find something that could help them with a problem than just trying to sell them something.

But the best part is that you do not have to spend ages building up a subscriber list to your own ezine to benefit from this. A lot of ezine owners sell advertising space in their ezines, as
it is a good way to make extra money. But you have to be very careful that the ezine audience is the same as you need for your product and if the owner gives you advice on how to write your ad you should listen, as they know their readers. But you should also start your own ezine by collecting subscribers from your site and from your customers. If you give them quality content and occasional offers, especially if you give them a good discount, then you will be
able to sell to the same readers again and again. But you need to make sure that the ezine is good so that they keep on reading. Ezine advertising is a really good way to start getting
good conversions for your products and when you start to get your own subscribers then you will behind to see your profits grow.

Advertising with articles is not only an extremely effective way to advertise online it is also one of the fastest ways to see a return on your investment. If you have a limited budget then this
is the way to go because it doesn’t cost anything to submit articles. It works like this; you write an article on a topic related to your business or product. Then you include a resource box at the end that has text describing your product with a link to more information. Then submit it to article directories where webmasters look for content for their websites or ezines. They then publish your article if it fits in with their site. The whole thing is done on a no cost basis, as it is
beneficial to everyone. The ezine publisher or webmaster gets a free article, the article directory gets visitors to their site and you get publicity for your business.

The only stipulation for the person who is publishing your article is that they are not allowed to alter it in any way. This includes keeping the resource box and link to your site at the end of the article. One of the reasons that this works so well is that the only webmasters who will publish your article are ones that have a site on that subject. You then have a targeted audience that is already interested in the subject of your site who is reading your article and then clicking through on your link.

You can cut out a lot of the work involved in submitting to lots of article directories by using a submission service. For a monthly fee they will send your article to lots of different directories. If you do not mind doing some extra work then there is an even more effective way of doing article advertising. Instead of putting your article on a directory, you can search out the websites that you would like to see your article on and contact the owners to see if they would like you to write an article for them, (with your resource box of course). A lot of website owners are very keen to get extra content and if it is a high traffic site then it might be worthwhile offering
to write exclusive content for them that you will not send to other sites. This will make the owners a lot more interested in getting free exclusive content for their site.

But remember it is not so much quantity as quality that counts. A good article that is well written is much more likely to be used than a lot of articles that are not so good. But if you do
it right then article advertising can be a very effective way of promoting your site.

Content sites are one of the best and most effective was to advertise online. If you have your own content site, then you are making your own traffic by advertising in the search engines. This means that so long as your content site is on the same topic as the product that you are trying to sell, then your traffic is not only free, but it also targeted as well. The people that are going to your site are going there to find the information on that site, so they are interested in that topic, if you are going to make the best use of that traffic then you have to sell them something that is on the same topic and is useful to them.

You also need to make sure that the content on the site is good quality and original. If the content on your site is not of good quality, then the people who go to your site will be unlikely to buy from you as the site will not be one that is useful to them. This means that they could see the product that you are selling in the same way. But if it is good, then they will be more likely to view that product as being good as well. The best way is to try to make a site that is useful and that gives good information, so that they not only enjoy your site but so that they also want to go back again. You also need to make sure that the content on your site is mostly original. If you just have the same content that other sites have from article sites, then the search engines will just see it as duplicate content and they will not send people to your site.

But if you have original content on your site then the search engines will send properly targeted traffic to you. So if you have the right products that match the content, then you have a good chance of them converting well. Content sites are one of the best ways of advertising online, as after you have built the site and got plenty of back links to it, then all you have to do is to add content and aside from the hosting costs, you have a free source of good traffic that you can send to your sales page. That way you can get very good traffic that is interested in the product that you are selling for very little cost to you.

Online advertising can be a very cost-effective solution to promote your business or product. There are many different types and although many can give you a very good coverage for your
money, some can lose you money very quickly if you do not know how to use them well. Online advertising is not the same as offline advertising. It is in many ways a much more direct medium than TV or magazines.

If someone is looking at a web page that you are advertising on, then it is because they have chosen to go to that page. Although it could be that they are just surfing around, people these days tend to be more web savvy and targeted in what they are looking for and in the sites that they look at. Most people now use very well targeted web searches and so if you target your advertising well enough so that it appears in places that are highly relevant to your site, then it is quite likely that you will get a good result.

There are many different types of online advertising such as, pixel advertising, ezines, banner ads, article marketing, forum marketing, text links, pop ups, e courses, back end product sales, content sites, pay per click, joint ventures, and viral marketing. But you have to decide which is the best for your product. One of the easiest way, if you are not experienced is to find out what methods the biggest sellers in your market are using. If they are successful in the same market as you, then it is a good bet that this type of advertising works well with that market. But that only means that it is a good place to start, after you have had some success, you will have a better idea of what the market wants and what other ways you could advertise to them.
Online advertising is really like any other type of advertising in that you have to know your market and what they want. You also need to know the right way to reach them. The best way is if you are a part of this market and are interested in what you are selling, so that you will know what they want. But if you are not, then it is a good idea to look through a lot of sites
that are on the same subject and especially forums to find out what they are interested in. that way you will know what to sell them and how to sell it.

When targeting your online advertising keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential profit if you product is good and your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy. But, if you are not targeted enough to your audience, then it will be quite likely that you will either waste a lot of money, a lot of effort, or both.

Many people, when they start advertising online, try to keep their advertising as wide as possible. The reason behind this is usually that they think that the more people that see the advert, the more they will sell. After all a product that is seen by millions of people will sell better than a product that is seen by thousands. Although this sounds reasonable and in fact may be partly correct, it does not work in the context of getting a return on your effort and money. If you are advertising an exercise machine that is usually bought by women hoping to tone their thighs, there is no point in advertising it just as an exercise machine. If you do this you will be spending your advertising budget on advertising it to runners, body builders, people recovering from a broken leg, soldiers, athletes, active pensioners and many more groups that will never buy it. But you will still be paying for the advertising. But if you sell directly to women in their twenties and thirties who are in reasonably well paying jobs and can afford it, then you are much
more likely to get a return on your investment.

So although a lot less people will see the advert, it will be seen by those that are actually interested in buying it, rather than by those that will not. This is very important if you are using advertising that costs you money for each visitor to your site . Then you will need to make sure that the only people that you send your ad to are those that might buy it. That way you get a much better return on your money and your advertising will be much more successful.