Netguideinfo Marketing Tips

When people go to your sales page it is very likely that most of them will leave and not buy anything from you. This can be very frustrating as you have done all of the advertising to get them to go there in the first place and still many of them do not buy anything from you. Most people do not get much more than a onepercent conversion rate. That is to say that if one hundred people go to your site, then only one will buy something from you. If you are very good then you will probably get three percent or a little higher. But if you can keep in touch with them then you have a much better chance of selling to them. Some surveys have said that it takes an average of around seven views of a site before some people will buy anything. Of course one solution is to have your own ezine that they can sign up to so that you can send
them a newsletter every few days. But a lot of people will not sign up for something unless there is a very good reason for them to do so.

The trick is to offer them something that there is a benefit in and that they will be interested enough to sign up to and they know will not last to long. If they can see a short-term benefit and no real commitment, then they will be much more likely to sign up to it. You already know what they are interested in as they have clicked on your site to look at your product. Most products will have a piece of knowledge that people that are interested in that subject will want, or there might be a problem that you could solve for them.

Many very good marketers use a seven-day course that is delivered by an email auto responder. The idea is to get people who are leaving their site to sign up for some free but valuable information. Then they send out the information in a lesson type format every day for seven days. This gives visitors a definite benefit that will encourage them to sign up. This also gives them seven days worth of opportunities to buy your product. Keep in mind that the course doesn’t have to be seven days. It can be five, ten even thirty days and just because the course is over doesn’t mean you have to stop contacting them. You can keep in touch with them as long as they are willing to receive your emails. By all means let them know about special offers, discounts and new products. Keep them informed with more free information and site updates.

You worked hard to get them to your website, don’t let them go without a fight. Make sure the course provides real useful content so that they see not only the benefit of the course, but of
your product as well. As long as you do that you will keep them within your grasp. This is by far the best way to sell to people who don’t buy the first time they visit your website.

This is one of the most direct ways that you can advertise online. Newsletters, often referred to as ezines are like magazines online. Most of the time they are presented in a newsletter format rather than an actual magazine. But they have one very big advantage over most types of online advertising. They are very targeted to a particular topic. They are not paid for, except with a few exceptions such as financial and scientific ezines, but are usually sent free by the owner to their subscribers. The way that the owner makes money from their ezine is through advertising, either for their own products, or other people’s products that they have an affiliate link for, so that they get a percentage of the sale. Because the readers of the ezine have signed up for them and receive them on a regular basis, they are very targeted on their market.

After all if the readers were not interested then they would just unsubscribe. Any ezine owner that has a successful ezine also knows that they have to give their readers good content and not just advertising. There has to be a balance where the main emphasis is on the content, providing good informative content for the readers that is both interesting and useful and occasional advertising. But even then to be really effective the advertising has to fit in with the context of the article so that it is more seen as helping them to find something that could help them with a problem than just trying to sell them something.

But the best part is that you do not have to spend ages building up a subscriber list to your own ezine to benefit from this. A lot of ezine owners sell advertising space in their ezines, as
it is a good way to make extra money. But you have to be very careful that the ezine audience is the same as you need for your product and if the owner gives you advice on how to write your ad you should listen, as they know their readers. But you should also start your own ezine by collecting subscribers from your site and from your customers. If you give them quality content and occasional offers, especially if you give them a good discount, then you will be
able to sell to the same readers again and again. But you need to make sure that the ezine is good so that they keep on reading. Ezine advertising is a really good way to start getting
good conversions for your products and when you start to get your own subscribers then you will behind to see your profits grow.