Choosing Your Keywords For Website
The whole business of search engine optimization begins with keyword selection. That is, you need to know which phrases people may search on when looking for products and services such as yours. Once you know which keywords are popular, you can work to ensure that you rank well for those words and phrases.
Most importantly, you shouldn’t assume anything. A phrase that you consider important may only be searched infrequently, while another phrase may generate many thousands of searches a month. Naturally, the high the number of searches, the higher the potential traffic.
Fortunately, you don’t have to guess. There are a number of excellent services you can use to find out exactly what people are searching for. If you have an Overture account (see next chapter), you can use the Search Suggestion Tool in the Manage Listings area of your account. Alternatively, you can sign up for a service such as WordTracker. Remember to try all kinds of permutations to cover all the angles. Then draw up a list of all the relevant keywords for your site. Don’t ignore the keywords with smaller search volumes.
Although fewer people are searching, there will also be fewer web sites competing for traffic. So you may find it easier to get good rankings with such keywords, and hence more clicks.