Netguideinfo Marketing Tips

When people go to your sales page it is very likely that most of them will leave and not buy anything from you. This can be very frustrating as you have done all of the advertising to get them to go there in the first place and still many of them do not buy anything from you. Most people do not get much more than a onepercent conversion rate. That is to say that if one hundred people go to your site, then only one will buy something from you. If you are very good then you will probably get three percent or a little higher. But if you can keep in touch with them then you have a much better chance of selling to them. Some surveys have said that it takes an average of around seven views of a site before some people will buy anything. Of course one solution is to have your own ezine that they can sign up to so that you can send
them a newsletter every few days. But a lot of people will not sign up for something unless there is a very good reason for them to do so.

The trick is to offer them something that there is a benefit in and that they will be interested enough to sign up to and they know will not last to long. If they can see a short-term benefit and no real commitment, then they will be much more likely to sign up to it. You already know what they are interested in as they have clicked on your site to look at your product. Most products will have a piece of knowledge that people that are interested in that subject will want, or there might be a problem that you could solve for them.

Many very good marketers use a seven-day course that is delivered by an email auto responder. The idea is to get people who are leaving their site to sign up for some free but valuable information. Then they send out the information in a lesson type format every day for seven days. This gives visitors a definite benefit that will encourage them to sign up. This also gives them seven days worth of opportunities to buy your product. Keep in mind that the course doesn’t have to be seven days. It can be five, ten even thirty days and just because the course is over doesn’t mean you have to stop contacting them. You can keep in touch with them as long as they are willing to receive your emails. By all means let them know about special offers, discounts and new products. Keep them informed with more free information and site updates.

You worked hard to get them to your website, don’t let them go without a fight. Make sure the course provides real useful content so that they see not only the benefit of the course, but of
your product as well. As long as you do that you will keep them within your grasp. This is by far the best way to sell to people who don’t buy the first time they visit your website.

When targeting your online advertising keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential profit if you product is good and your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy. But, if you are not targeted enough to your audience, then it will be quite likely that you will either waste a lot of money, a lot of effort, or both.

Many people, when they start advertising online, try to keep their advertising as wide as possible. The reason behind this is usually that they think that the more people that see the advert, the more they will sell. After all a product that is seen by millions of people will sell better than a product that is seen by thousands. Although this sounds reasonable and in fact may be partly correct, it does not work in the context of getting a return on your effort and money. If you are advertising an exercise machine that is usually bought by women hoping to tone their thighs, there is no point in advertising it just as an exercise machine. If you do this you will be spending your advertising budget on advertising it to runners, body builders, people recovering from a broken leg, soldiers, athletes, active pensioners and many more groups that will never buy it. But you will still be paying for the advertising. But if you sell directly to women in their twenties and thirties who are in reasonably well paying jobs and can afford it, then you are much
more likely to get a return on your investment.

So although a lot less people will see the advert, it will be seen by those that are actually interested in buying it, rather than by those that will not. This is very important if you are using advertising that costs you money for each visitor to your site . Then you will need to make sure that the only people that you send your ad to are those that might buy it. That way you get a much better return on your money and your advertising will be much more successful.